Clever Dogs Media: An Agency Partner Case Study
clever dogs media
Clever Dogs Media is a marketing agency that believes in the power of content and the impact it has on audiences. With a combined 75 years of experience in business ownership, technology, media management, marketing and entrepreneurship, Clever Dogs owners Jeff Owen and Sean Miller help you create high-value custom marketing content that gets you to your business goals.
Why They Chose Zephyr: Better Performance, Security, & Support
Before Zephyr, the Clever Dogs team used WordPress to build websites for small businesses and nonprofit organizations but often ran into a variety of issues related to site performance and security. They spent too much time finding WP plug-ins that were compatible with site themes, but sometimes the plug-ins corrupted the site when the developer or development company updated the software - creating glitches and downtime. Additionally, reaching technical support was a significant challenge. When issues arose with WordPress sites, the tech support staff was not always competent or helpful, and solutions often took hours or days.
Zephyr performance, security, and support outshone WordPress by miles. No more corruption caused by plug-ins, let alone searching for plug-ins in the first place, saving Clever Dogs Media and its clients time and money in the long run. This means increased security since everything is managed within the CMS and the cloud-based platform implements updates in real-time, eliminating long periods of downtime or glitches. And the cherry on top, the Zephyr support team is highly responsive when issues arise, providing feedback and realistic resolution times.
“In general, we can launch a Zephyr sitein about half the time it takes us to launch a WordPress site."
- Sean Miller
Why Clever Dogs Media Clients Love Zephyr
Clients love the quick load speed, the beautiful theme designs, and the responsive application to mobile devices. They also are pleasantly surprised by the quick turnaround for updated content, thanks to the cloud-based platform. One success story comes from a client whose site had multiple performance and security issues. Their site was not search engine optimized, and they had a difficult time making site changes or updates. With a new Zephyr site, the client has seen greatly improved position on Google SERPs with an increase in the number of contact form submissions.
Benefits of Being a Zephyr Agency
High Performance, Outstanding
Customer Service, & Affordable
While WordPress’s reliability and security issues threatened the Clever Dogs Media business, the high performance and outstanding customer service with Zephyr matches the Clever Dogs culture and vision perfectly. Additionally, the affordability of the theme license and hosting fees enable Clever Dogs Media to compete with other firms and sell outstanding sites to small businesses.
Simple, Clean, &
The biggest challenge for Clever Dogs Media is getting clients to understand the value of simplicity, especially in mobile platforms, but Zephyr’s themes help them show the effectiveness of simple, clean designs to clients across the board. For any potential Zephyr partners, Clever Dogs Media suggests working with your clients to focus on the simplicity and functionality of the site rather than the bright shiny object like many clients might assume they need in a website.
Beautiful site at a
Clients often want a unique site for their business with all the bells and whistles, but it’s a different story when the sticker shock hits for highly customized sites on a different CMS. On the flip side, they believe that their best friend’s cousin can build a comparable website for $500., As a Zephyr agency, Clever Dogs Media helps clients realize they can have a beautiful site for an affordable price.
1. What were Clever Dogs using before Zephyr?
We were using WordPress to build sites for small businesses and nonprofit organizations. We also managed sites for Johnson Memorial Health and the Indiana Retired Teachers Association using Accrisoft.
2. What made you want to switch to Zephyr?
For our WordPress clients, we were concerned about site performance and security. We often had to spend time finding WP plug-ins that were compatible with their themes. Sometimes, those plug-ins corrupted the site when the developer or development company updated the software - creating glitches and down time. Also, we used a well-known international company to host our WordPress sites - and technical support was a significant challenge. When we experienced issues with our WordPress sites, the tech support staff was not always competent or helpful, and solutions often took hours or days.
3. Do you have a Zephyr success story?
One of our clients had a WordPress site with significant performance and security issues. Their site was not search engine optimized, they had a difficult time making site changes or updates. We built them a new Zephyr site and they have seen greatly improved position on Google search. They also have reported an increase in the number of submissions on their contact form.
4. What do your clients love about Zephyr, or do you manage all website requests for your clients?
We manage most of the content for our clients. They are pleased with the load speed, the beautiful theme design and the responsive application to mobile devices. They also are surprised by the quick turnaround for updated content.
5. What are/were some of your challenges with building websites for your clients?
We have an engaging process for our website projects - placing much of the focus on content and messaging before we get to theme selection. Our biggest challenge is getting clients to understand the value of simplicity - especially in the mobile platform. Zephyr’s themes help us explain and show the effectiveness of simple, clean designs.
6. What are some of the benefits to you as an agency in being a Zephyr partner?
Zephyr has solved our website product challenge. We pride ourselves on delivering great products and services to our client. We saw the reliability and security issues with WordPress as threats to our business.The high performance and outstanding customer service with Zephyr match our culture and vision of our firm. Also, the affordability of the theme license and hosting fees enable us to be competitive with other firms and to sell outstanding sites to small businesses.
7. How would you advise new Zephyr agencies to have the conversation about Zephyr with their clients?
Almost all new clients believe their sites should look completely different from their competitors and should have “gee-whiz” animation. We know from research that messaging and performance are more important to site viewers than spinning logos. We might recommend to new Zephyr partners that you focus on the simplicity and functionality of the site rather than the bright shiny object.
8. What are some hesitations your clients had and how can other Zephyr agencies beat these hesitations?
We see two types of obstacles. 1. When you first discuss design themes, they want, in Monty Python terms, something completely different. They think spinning tops and cats walking across the computer screen will grab a prospective customer’s attention. Then, they discover that such highly customized sites are grossly expensive to build. 2. They mistakenly believe that their’s best friend’s cousin can build a website for $500. Once we walk both kinds of prospects through the Zephyr process, they realize we can deliver a beautiful site for an affordable price.