You've been told that you need to specialize, or find a "niche" for your RIA in order to differentiate your service. But is it as simple as choosing a target market? What factors should go into the decision?
Choosing a niche can be scary. Join RIA owner and marketing professional, Michael Reynolds as we talk through the process of choosing a specialization (or deciding not to) and how to think through the possibilities. We'll also demonstrate how to go beyond the basic "choose a target market" advice and explore the three dimensions of specialization and how to leverage your strengths to find the niche that's right for you.